Shifting Attitudes Around Energy Consumption
School California College of the Arts
Program Diversity Studies / Community Arts
This course was a partnership with the CCA Research and Planning Departments, and Facilities Dept. and PG&E’s Pacific Energy Center. Students were responsible for designing a site-specific map, data visualization or other graphic narrative that sought to accomplish one or more of the following:
• Exposes hidden energy narratives: We all use energy every day but do we know where it comes from? How is it produced (where it comes from), distributed (how it got here) and used (how is it translated into human action) within a particular space?
• Increases awareness of the social, economic, environmental and/or cultural implications of energy production, delivery and usage.
• Alters/Debunks perception of energy as an intangible infinite commodity with the goal of challenging people’s passive attitudes towards energy usage.
The final project was installed in various site-specific locations on the CCA SF campus and presented to representatives of CCA Research and Planning Departments and PG&E’s Pacific Energy Center.